Brief:
Design a campaign to modify a behavior or raise awareness about a social issue.Summary:
I answered the problem by choosing to do an awareness campaign on Stop Asian Hate which grew during the pandemic. The icon was done first so it could be applied to other deliverables. The design is inspired by a lantern while utilizing the cupped hands as a symbol towards peace. Other accents included a patterned background and stylized border.Early Explorations/Process
Design System
The type was chosen to add a strong bold influence towards the campaign poster.The icon was designed with the patterned background in mind while the colors were chosen to be reminiscent of traditional Lunar New Years colors.